Pilestone – Color Blind Glasses online

Web development

SEO

Project Story: Bringing Color to Life with Pilestone UK

Color is not just a visual element — it’s an emotion, an experience.
When Pilestone UK — one of the world’s leading providers of color blindness glasses — approached us, their vision was clear:

Make the magic of color accessible to everyone, through a seamless, educational, and inspiring e-commerce experience.
Our task wasn’t just to build a site.

Industry Wearable Glasses
Location
UK

Discovery Phase:Understanding the Customer’s Journey

Before the first line of code was written, we stepped into the shoes of colorblind individuals:

From user interviews and competitor benchmarking, we uncovered key insights:

Our mission: Make Pilestone.co.uk the ultimate solution for colorblind customers — informative, engaging, and trustworthy.

Platform and Technical Excellence

We chose Shopify for its reliability and customization potential — but we didn’t settle for out-of-the-box solutions
Custom developments made all the difference:

Visual Storytelling and HD Content

Color is at the heart of the brand, and showcasing it vividly was critical.
We optimized the site for:

This combination reduced bounce rates and increased engagement times dramatically

SEO & Digital Marketing Strategy

Reaching users organically was a key part of Pilestone’s growth strategy.
 We delivered a full-service SEO setup:

Result: Pilestone UK started ranking on Google’s first page for key terms like “color blindness glasses UK” and “buy colorblind glasses online.”

The Team Behind the Vision

This project was a true collaboration across disciplines:

Outcome

Today, Pilestone UK is not just selling glasses — they’re changing lives.

With smart technology, emotional storytelling, and relentless focus on user experience, we helped them become a trusted leader in color correction solutions across the UK and Europe.

Color was always there — Pilestone just made it visible.

Our Testimonial

Excited about the project? Please get in touch.

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