Color is not just a visual element — it’s an emotion, an experience.
When Pilestone UK — one of the world’s leading providers of color blindness glasses — approached us, their vision was clear:
Make the magic of color accessible to everyone, through a seamless, educational, and inspiring e-commerce experience.
Our task wasn’t just to build a site.
From user interviews and competitor benchmarking, we uncovered key insights:
Our mission: Make Pilestone.co.uk the ultimate solution for colorblind customers — informative, engaging, and trustworthy.
Color is at the heart of the brand, and showcasing it vividly was critical.
We optimized the site for:
Reaching users organically was a key part of Pilestone’s growth strategy.
We delivered a full-service SEO setup:
Result: Pilestone UK started ranking on Google’s first page for key terms like “color blindness glasses UK” and “buy colorblind glasses online.”
This project was a true collaboration across disciplines:
Today, Pilestone UK is not just selling glasses — they’re changing lives.
With smart technology, emotional storytelling, and relentless focus on user experience, we helped them become a trusted leader in color correction solutions across the UK and Europe.
Color was always there — Pilestone just made it visible.
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