No one today has time or patience to wait for the loading circle to finish its job. Everyone expects the site to load as fast as the flash. Well, its no fantasy, it can be actually made so with some optimization.
You may ask is page loading speed that much of importance? Yes, its the speed of your website that decides the future of it as it influences everything from traffic to bounce rate to conversions, user satisfaction and, ultimately, profits. Not only this, but a quick loading site also makes its way to Google’s top ranking list as well. Now you know why your website needs to have that lightning speed?
WordPress is one such great platform that needs no introduction. Half of the world might be running a WordPress site, such is its popularity. Unfortunately, its speed is its one drawback. But don’t worry, since you got the fair idea of the need for WordPress speed optimization, here’s how you can achieve it.
1. Select a good hosting partner
To save money, one of the biggest mistakes site owners do is opting for shared hosting. Yes, it comes with unlimited page views, but the cost of it is a slow loading site. Hence, the first step to WordPress optimization is to avoid nodding yes to shared hosting. Don’t fall for cheap offers because hosting is one of those areas where you get what you pay for and that should not be risked.
A managed WordPress hosting is something you must adapt if haven’t yet. It will make your site run on a server specially optimized for WordPress and you don’t have to worry about any of the technical stuff that runs the website.
2. Stay up-to-date
WordPress releases updates with some improvements, bugfixes, new features, and often improved speed. Make sure to keep an eye on it and update your WordPress and its tools updated at all times. Be it a plugin, a theme, or a new patch, test each update on a WordPress staging site before applying it on a live site.
3. Make use of an effective caching plugin
There are countless WordPress plugins and all are obviously quite useful, but some of the best ones fall under the caching category because they drastically improve page loading time and are free and easy to use. But, if you have to pick one then you must go for W3 Total Cache. It has many updated features you need and is very easy to install.
A caching plugin stores the final view of your site for any future visitors which means your WordPress site doesn’t have to generate it for every following person viewing your site. This data can include HTML, JS and CSS code, images, fonts and Flash files.
4. Optimize whatever you can
Since we are talking about WordPress optimization, of course, you need to optimise something right?
Optimize your images, home page and WordPress database. Why? Media files like very large images and videos will significantly slow your WordPress site down. Hence, it is important to compress media files. Now doing it individually can be time-consuming, better use WP Compress the amazing, free plugin called WP-SmushIt which will do this process to all of your images automatically, as you are uploading them without the need of installing it.
The homepage is the face of your website. If it can impress any visitor, at first sight, its a win. Therefore, you must make your homepage load faster. For that, you must do the following;
Database maintenance is something you must do regularly because your WordPress site and its database are prone to accumulate temporary disk space and unused data from uninstalled plugins, post revisions and other culprits. To optimise it, you can simply use the WP-Optimize plugin or WP-DB Manager plugin or any other whichever suits you best.
Are you ready to speed up yours?
There are too many hacks to optimise your WordPress, these were just a few important ones we mentioned. Try and let us know the difference you observed and if you need a professional WordPress speed optimization service, you know how to reach out to us.