IdeoBooks Product Team
Bookkeeping Platform • Glasgow, UK
★★★★★
“We went into this knowing bookkeeping software usually ends up either too basic or way too complicated. ORA actually got that balance right. They spent real time...”
Overview
Project Story: Bringing Color to Life with Pilestone UK
Color is not just a visual element, it is an emotion and an experience. Pilestone UK approached us with a clear vision: make the magic of color accessible through a seamless and educational e commerce journey.
Our task was not just to build a site, but to create a trusted destination for people with color vision deficiency.
Client
Pilestone
Wearable Glasses
Location
UK
Discovery Phase: Understanding the Customer's Journey
Before writing the first line of code, we stepped into the shoes of colorblind customers:
What challenges do they face when shopping online?
How important are trust and scientific credibility?
How can e commerce feel emotional and educational?
From interviews and competitor benchmarking, we learned that shoppers needed guided lens selection, emotionally resonant before/after experiences, and a confidence inspiring UI.
Our mission: make Pilestone.co.uk the most informative, engaging, and trustworthy destination for colorblind users.
Platform and Technical Excellence
We chose Shopify for reliability and extensibility, then went beyond out of the box defaults with custom implementation:
Lens Finder Experience:
Interactive guidance based on specific color vision deficiency types.
Dynamic Product Filters:
Filter by deficiency type, lens type, price range, and frame style.
Before and After Visuals:
Interactive comparison experiences to create instant emotional impact.
Custom Shopify Theme Tweaks:
Performance tuning, responsive layouts, and tailored UX components.
Payment Integration Enhancements:
Smooth checkout with UK/EU friendly multi currency payment support.
Warranty & Guarantee Modules:
Prominent trust messaging to reduce hesitation and lift conversion.
Visual Storytelling and HD Content
Because color is core to the brand, visual quality was non negotiable:
Ultra HD Product Images:
Frame and lens details presented with clarity.
Lifestyle Visuals:
Real user moments showcasing the "new world of color".
Optimized Asset Delivery:
Fast load times despite image heavy pages.
This combination reduced bounce rates and significantly increased engagement time.
SEO & Digital Marketing Strategy
Organic growth was central to Pilestone's expansion, so we delivered a full SEO stack:
Technical SEO:
Speed optimization, clean code architecture, and mobile first indexing.
On page SEO:
Keyword rich product metadata, accessible alt tags, and smart internal linking.
Content Strategy:
Educational blogs, buyer guides, and FAQ driven intent capture.
Outreach and PR:
Backlink partnerships with health, optometry, and lifestyle publications.
Result: Pilestone UK began ranking on page one for key terms such as "color blindness glasses UK" and "buy colorblind glasses online".
The Team Behind the Vision
This transformation was delivered by a cross functional team:
CTO -
Overall technology architecture
Shopify Developers -
Custom feature engineering
UX/UI Designers -
Accessible and emotionally resonant interaction design
SEO Specialists -
Organic growth and search visibility strategy
QA Engineers -
Cross device reliability and quality validation
Content Writers -
Empathetic and educational messaging
Outcome
Pilestone UK is not only selling glasses, it is changing lives.
With robust engineering, emotional storytelling, and user centric UX, the platform now stands as a trusted leader in color correction solutions across the UK and Europe.
Visual Showcase
Pilestone Brand & Interface
A conversion oriented commerce palette tuned for product clarity, trust, and fast checkout behavior.
Colour palette06 / 2026
Brand
Colours
CLICK ANY SWATCH TO COPY HEX
Our Testimonial
Vagabond Wines Team
E commerce • London, UK
★★★★★
“We'd tried a couple of agencies before who treated Shopify like a template you fill in. ORA didn't do that the wine discovery flow and subscription setup were built...”
Anot Real Estate
Canadian Real Estate Platform
★★★★★★
“MLS and IDX integrations are where most dev teams start missing deadlines, honestly. ORA didn't. The mortgage calculator tools and search were more polished than what...”
Start a Project
Ready to bring your vision to life? Let's discuss your next digital product.
Get in touch